Investing & Performance | 17 July 2024
A conversation with Tina Carter, new Business Development Lead
Our new Business Development Lead tells us more about her new role and the focus it will have on bringing the Coutts Crown Dependencies proposition to market…
Tina has recently moved into a new Business Development Lead role, however she has many years of experience in the banking sector having worked in the industry for over 40 years. A veteran Private Banker and relationship manager, Tina brings a wealth of experience from brilliant banking solutions through to helping clients with complex lending needs.
Tina’s new role will focus on bringing the Coutts Crown Dependencies proposition to market and working with local intermediaries and other professional advisers.
We caught up with Tina to hear more as she starts in her new role with Coutts Crown Dependencies.
Tina has recently moved into a new Business Development Lead role, however she has many years of experience in the banking sector having worked in the industry for over 40 years. A veteran Private Banker and relationship manager, Tina brings a wealth of experience from brilliant banking solutions through to helping clients with complex lending needs.
Tina’s new role will focus on bringing the Coutts Crown Dependencies proposition to market and working with local intermediaries and other professional advisers.
We caught up with Tina to hear more as she starts in her new role with Coutts Crown Dependencies.
Tell us more about your background
I’m proud to say I was born and brought up in Jersey where I’ve lived all my life.
Whilst at school I didn’t really know what I wanted to do and had initially applied to go to sixth form college. However, we had a careers event where NatWest had one of the stands and after speaking to them, I applied for a job and was successful. This role helped me to learn all aspects of basic banking and it gave me a good grounding for my future progression within the banking sector in Jersey.
On leaving NatWest I moved to Hambros very briefly before joining Standard Chartered Bank where I stayed for 20 years. It was during these years that I moved into a relationship management role, which I really enjoyed. At the start of my career I was quite shy, but I quickly learned how much I enjoy meeting people, building strong relationships and working in partnership to deliver well considered solutions. As my confidence grew, I found I enjoyed the role more and more and I was able to build a strong network of clients.
Over the years I’ve worked in many areas of the bank, including for the past 20 years with RBS International and Coutts Crown Dependencies. This has given me exposure to everything from straight forward banking through to more complex lending solutions for both corporate and personal clients.
It has always been important to me to build strong, lasting, intelligent relationships with my clients and to be one of their trusted advisers. It is really important to take time to understand a clients’ needs which in turn helps us to understand the strategic directions they may be taking. We can then work in partnership with them and their other professional advisers to help them to achieve their goals. This goes for both private client and intermediary relationships.
Tell us about your new role
I’m really excited to be taking on the role of Business Development Lead, bringing the Coutts Crown Dependencies proposition to the market and building on the great book of business we already have.
This role brings together all the experience and knowledge I’ve developed over the past 40+ years, which I am using to explore and identify new opportunities and strengthen existing relationships.
In 2020 we launched our banking proposition, which compliments the wealth management solutions we were already able to offer, and since then we’ve successfully grown our client base. We now want to take this to the next level.
The Coutts brand has been around for over 330 years and is a brand people aspire to, something which many of our clients have told us. This new role coincides nicely with our move back to Broad Street where our reimagined and refreshed office space has been designed with our clients and communities at its heart. We’re in a prime location in the centre of St Helier and we’re looking forward to welcoming both existing and new clients, private and intermediaries.
“Coutts Crown Dependencies is more than just a bank, we help clients who are looking to sell or exit from their businesses, assist them with their philanthropic aspirations and via the Coutts Institute we work with families to build a family charter. ”
What are your first impressions?
In a previous role in Corporate Banking with RBS International, I dealt with many of the locally based intermediaries – trust companies, lawyers, accountants – and I’m really enjoying re-engaging with people I have known for many years, as well as meeting new contacts too.
These meetings have given me an opportunity to talk about our proposition and to address some misconceptions about our brand – our entry level is often perceived to be much higher than it actually is, and we’re competitive, representing real value for money, both for clients in our local markets in the Crown Dependencies and for our international client base.
Working closely in partnership with our Investment Manager, Coutts, together we have some great tools at our disposal. Coutts Crown Dependencies is more than just a bank, we help clients who are looking to sell or exit from their businesses, assist them with their philanthropic aspirations and via the Coutts Institute we work with families to build a family charter. I’m really fortunate to have such a fantastic proposition to talk about.
What’s in store this year?
The priority for me is to continue to build on the strong network I already have across a wide range of private clients and professional advisers in the private wealth sector, to bring our proposition to a wider audience.
I am going to be working closely with my colleagues at Coutts in the UK to connect with likeminded individuals to reach a broad diversity of client. We’ve already identified a number of areas where we can work collaboratively together, so watch this space.
It’s really important to me that Coutts Crown Dependencies is a partner, not just a provider, to our clients. It is therefore important to form long lasting relationships to help clients navigate the complexities they may face with their wealth. My role is to nurture those relationships at the start of their journey with Coutts Crown Dependencies.
Many of our clients come from an entrepreneurial background and it has been invaluable for them to be able to access our network too. We can bring together clients and help them connect with each other to share ideas and shape opportunities. That’s really powerful.
And finally what about when you’re not working – what do you do in your spare time?
Family is really important to me. I’m married to Dean and have two grown up children Jemma and Benjamin. We took the decision to get our first puppies just before Christmas and our little ball of black fluff, Jett, arrived in December with his sister Penny, who my daughter looks after, we thought it would be nice for them to grow up together. Safe to say our weekends are now taken up dog walking and puppy training. Even though we’ve only had him for just over six months, he’s definitely part of the family already.
Strive Gym opened its doors in 2021 and I took the decision to join, in an effort to get fit again post Covid. I went from someone who was self-conscious of going into a gym environment, to now going almost every day and loving it. I attend classes, boxing is my favourite, and with the guidance of the PTs I can now go out on the gym floor and use all the machines and weights. Being fitter has certainly helped with the dog walking too!
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